Ad-Free Means Ad-Free Act
Latest action (1 Oct 2026): Introduced
What this bill does
H.R. 10696, the "Ad-Free Means Ad-Free Act," would prohibit video streaming services from advertising their subscriptions as ad-free and then later adding advertisements to those services. Specifically, the Federal Trade Commission would be required to create regulations that prevent providers from adding ads to a service if a subscriber initially signed up for an ad-free option. This prohibition would apply for at least one year after the subscription began or the contract ended, whichever is longer. The bill also addresses situations where a subscriber cancels and then re-enrolls, setting similar limitations on adding ads.
This bill would affect individuals who subscribe to video streaming services and choose an option that is advertised as not including advertisements. It would also impact providers of these streaming services, requiring them to comply with new Federal Trade Commission regulations. The bill defines "video streaming service" as an entity offering paid subscriptions directly to end users via the internet that provides video programming or video content for viewing.
The bill was introduced in the House of Representatives on October 1, 2026, by Representative Josh Riley and was referred to the Committee on Energy and Commerce. As of its introduction, this is the latest action on the bill.
Plain-English summary generated by Bill100 AI from the official record. Always verify against the source below.
Official summary
This bill is in the first stage of the legislative process. It was introduced into Congress on October 1, 2026. It will typically be considered by committee next before it is possibly sent on to the House or Senate as a whole.
Common questions
- What does H.R. 10696 do?
- H.R. 10696, the "Ad-Free Means Ad-Free Act," would prohibit video streaming services from advertising their subscriptions as ad-free and then later adding advertisements to those services. Specifically, the Federal Trade Commission would be required to create regulations that prevent providers from adding ads to a service if a subscriber initially signed up for an ad-free option. This prohibition would apply for at least one year after the subscription began or the contract ended, whichever is longer. The bill also addresses situations where a subscriber cancels and then re-enrolls, setting similar limitations on adding ads. This bill would affect individuals who subscribe to video streaming services and choose an option that is advertised as not including advertisements. It would also impact providers of these streaming services, requiring them to comply with new Federal Trade Commission regulations. The bill defines "video streaming service" as an entity offering paid subscriptions directly to end users via the internet that provides video programming or video content for viewing. The bill was introduced in the House of Representatives on October 1, 2026, by Representative Josh Riley and was referred to the Committee on Energy and Commerce. As of its introduction, this is the latest action on the bill.
- Has H.R. 10696 become law?
- Not yet. As of 1 Oct 2026, H.R. 10696 is introduced.
- Who sponsored H.R. 10696?
- H.R. 10696 was sponsored by Rep. Josh Riley [D-NY19] (Democrat-NY), with 0 cosponsors.
- What's the latest action on H.R. 10696?
- Introduced (1 Oct 2026).
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