AI Advertising Disclosure Act
Latest action (24 Aug 2026): Introduced
What this bill does
H.R. 10146, the AI Advertising Disclosure Act, would require operators of AI chatbots and generative search tools ("covered tools") to clearly disclose when a response is influenced by a paid or commercial arrangement, such as sponsored recommendations, affiliate links, or content shaped by paid data or system prompts. Disclosures would need to be conspicuous, plainly worded, retained if a conversation is saved or shared, and not diminished through design tricks or, for voice tools, audio effects. The bill also bars covered tools from denying they are AI or in a commercial relationship when asked, and requires companies to keep an internal registry of commercial arrangements and let users ask whether a given response was sponsored.
The law would apply to "covered entities" operating such AI tools for consumer use with more than 50,000 monthly active users, covering major AI chatbots and AI-driven search summary features. It would be enforced by the Federal Trade Commission as an unfair-or-deceptive-practice violation, with state attorneys general and individual consumers also able to sue, including for statutory damages up to $1,000 per violation (more if willful), plus attorney's fees. State consumer-protection laws offering greater protection would not be preempted.
The bill was introduced August 24, 2026, by Rep. Seth Magaziner with Rep. Eleanor Holmes Norton, and referred to the House Committee on Energy and Commerce. It has not yet received a committee vote or floor action. If enacted, its provisions would take effect 12 months after enactment, with FTC rulemaking due within 180 days and updated every three years.
Plain-English summary generated by Bill100 AI from the official record. Always verify against the source below.
Official summary
This bill is in the first stage of the legislative process. It was introduced into Congress on August 24, 2026. It will typically be considered by committee next before it is possibly sent on to the House or Senate as a whole.
Common questions
- What does H.R. 10146 do?
- H.R. 10146, the AI Advertising Disclosure Act, would require operators of AI chatbots and generative search tools ("covered tools") to clearly disclose when a response is influenced by a paid or commercial arrangement, such as sponsored recommendations, affiliate links, or content shaped by paid data or system prompts. Disclosures would need to be conspicuous, plainly worded, retained if a conversation is saved or shared, and not diminished through design tricks or, for voice tools, audio effects. The bill also bars covered tools from denying they are AI or in a commercial relationship when asked, and requires companies to keep an internal registry of commercial arrangements and let users ask whether a given response was sponsored. The law would apply to "covered entities" operating such AI tools for consumer use with more than 50,000 monthly active users, covering major AI chatbots and AI-driven search summary features. It would be enforced by the Federal Trade Commission as an unfair-or-deceptive-practice violation, with state attorneys general and individual consumers also able to sue, including for statutory damages up to $1,000 per violation (more if willful), plus attorney's fees. State consumer-protection laws offering greater protection would not be preempted. The bill was introduced August 24, 2026, by Rep. Seth Magaziner with Rep. Eleanor Holmes Norton, and referred to the House Committee on Energy and Commerce. It has not yet received a committee vote or floor action. If enacted, its provisions would take effect 12 months after enactment, with FTC rulemaking due within 180 days and updated every three years.
- Has H.R. 10146 become law?
- Not yet. As of 24 Aug 2026, H.R. 10146 is introduced.
- Who sponsored H.R. 10146?
- H.R. 10146 was sponsored by Rep. Seth Magaziner [D-RI2] (Democrat-RI), with 6 cosponsors.
- What's the latest action on H.R. 10146?
- Introduced (24 Aug 2026).
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